What we uncover together.
A brand is never just a logo. It is a feeling. Everything that creates that feeling starts with strategy.
I never use AI to create ideas or brand strategy. Every project is built through research, conversations, thinking and refinement.
01 — The Discovery — €950
Approximately 10 hours · 1–2 weeks
An outside perspective that reveals exactly where your brand gets stuck — and uncovers the one strategic direction everything else should grow from.
90-minute strategy session · Strategic diagnosis · Clear recommendations · Actionable next steps
02 — The Direction — €2,750
From diagnosis to positioning. Together we define your brand’s unique place in the market and build the strategic foundation everything else grows from.
Approximately 24 hours · 3–4 weeks · Positioning · Big Idea · Core Insight · Brand Promise · Tone of Voice · One creative concept
03 — The Brand Story — €6,500
The complete strategic foundation translated into every customer experience.
Approximately 55 hours · 6–8 weeks · Complete Brand Story · Narrative · Campaign Direction · Retail Direction · Channel Strategy · Complete Brand Book
Every project has a fixed project price. Additional work beyond scope is billed at €110/hour — only after discussion, never unexpectedly.